“CRM in retail – Success factors of a CRM tool implementation”
CRM tools (e.g., Salesforce, Microsoft Dynamics) have achieved a relevant market penetration in various industries. Despite the various benefits of such tools, enabling to establish sustainable relationships with their customers, many companies are not able to exploit their full potential due to inadequate implementation conditions.
The aim of this master thesis is therefore to identify company success factors that need to be fulfilled prior to be able to beneficially implement a CRM tool.
Exploring this topic has the aim to raise awareness and call for action for retail executives and provide input for further research.
We are looking for Master student with a major in Marketing, Management, Communication or a related study who is interested in working at the interface between business and technology.
Furthermore, you have:
As our intern you will be gaining insights into one of the world’s leading management consultancies. You will be working within a collaborative environment that embodies and holds the following stated values close to heart: Honesty, Boldness, Trust, Freedom, Team spirit, Modesty and Fun.
You will also be receiving:
Solliciteer nu als jij interesse hebt in deze vacature! Zorg dat je de volgende documenten klaar hebt staan om toe te voegen aan je sollicitatie.