- Make a plan of approach / a plan of action
- Validate the plan with the marketing lead and business owners
- Execute the plan
- Evaluate results, advise on areas for improvement
- A research assignment will be part of your scope, preferably in English, and the subject will be selected in common agreement. 1/1,5 day a week
Capgemini The Netherlands works for big corporate companies and government organizations. Capgemini is one of the biggest ICT consultancy companies in the world and is market leader in Consulting, Technology and Outsourcing.
You will be working in a combined local and international team of marketing colleagues. We have 2 types of marketing programs: Sector / Account Marketing, and portfolio marketing programs for Cloud, Customer Experience, Digital Manufacturing, Insights and Data, and Cybersecurity. These marketing programs have a 3 year strategic scope, and one year execution plan and comprise of branding, positioning, raising share of voice (social media), AR/PR, client engagement (events, webinars) and demand creation in an advanced CRM environment (Salesforce and Pardot automation tools).